In today’s business environment, sales professionals must be superior relationship builders and trusted advisors. They must provide high value with their offerings while projecting a persona of credibility and trust. The proliferation of technology and demand for transparency requires sales professionals to assume a more consultative approach. Clearly, the time has arrived to leverage social and collaborative learning to improve critical sales enablement initiatives.
In this blog post by Brandon Hall Group, Claude Werder, Senior VP and Principal HCM Analyst, makes the case that with a leading-edge social learning platform, sales pros – from rookies to veterans – can improve their communication and interpersonal skills through role-play, group practice, and by applying new skills in realistic scenarios specific to their industry.
Read the full post on the Brandon Hall Group website here.
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