Do creative ideas really work better? Thanks to recent studies in neuroscience, we now have an answer. And it isn’t based on slanted case studies or one-sided examples. It’s solid proof that explains why creative ideas are not risky or fluffy. Something you can hand your CEO or CFO to show why creative ideas are actually better for business.
Watch this on-demand The LX Signature session with Adam Morgan, Executive Creative Director at Adobe and one of AdWeek’s top “Creative 100” inspiring creative minds in marketing, media, and culture in the world, who discusses his book Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science, that proves the value of creativity and design with hard science. Adam talks about creativity’s role in learning, memory and retention, and engages in a Q&A around cultivating creative environments and how to best use creativity to drive transformation initiatives.
About Adam Morgan
Adam Morgan is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for 26 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader. To read one of his articles on data-driven creativity, you can visit his magazine “The Creative Machine” on Medium. Or learn more about his book and speaking topics at adamWmorgan.com.