How does storytelling
become widespread in
A culture of coaching.
You’ve got one shot to sell your ideas. But you’re busy. And like many smart, talented businesspeople, you often struggle to clearly and succinctly communicate ideas when strapped for time. Watch this on-demand The LX Signature session with Janine Kurnoff, Co-Founder of The Presentation Company, who brings the concepts in her book, Everyday Business Storytelling, to life. Janine explores a simple, repeatable storytelling framework that will help you elevate your conversations, influence decisions, and ensure your audience knows exactly what you want them to know and do with the information. Learn how to use a storytelling framework to organize ideas and data into influential, audience-centric business narratives that drive action and facilitate collaboration across your organization.
About Janine Kurnoff
Janine Kurnoff is the Co-founder and Chief Innovation Officer at The Presentation Company (TPC), a business communications training firm that teaches innovative visual storytelling techniques to some of the world’s top brands, like Nestle, Medtronic, Marriott, Accenture, and McDonald’s. Janine and her sister, Lee, founded TPC in 2001, and they’ve recently bottled up their award-winning training into a new book, Everyday Business Storytelling, which was an Amazon #1 Best-seller and has been featured in Harvard Business Review, Forbes, Fast Company, and Business Insider. Janine believes that storytelling is the single greatest way to amplify the meaning of your facts and figures. She’ll introduce a simple framework that will help you humanize your content, create a two-way dialogue, and ultimately meet your audience’s needs in the moment.